Relationship Retention

Relationship Retention

Okay, perhaps this is my Andy Rooney moment (and perhaps that reference alone dates me), but it seems like these days everyone is falling head over heels for Big Data. Algorithms will help us all lose weight and find a mate! We count on apps to help us walk more and sleep better! And when we talk about college retention, we flock right to the numbers and conclude that we think we know everything that we need to know. Not that data isn’t very powerful, in fact, it can assist in letting us know how to direct our retention efforts most effectively.  However, if our teams don’t have the appropriate training, it can also mask the more complex, more nuanced, dare I say more human factors that can make the difference between a student graduating college and dropping or failing out.

Today I talked to a fellow success coach, and she reminded me just how relationships- that bonding between a student and the peers, professors, mentors, and coaches he or she finds in his or her college environment- can influence retention. Most of the time, it turns out, relationships are the whole ball of wax. Sure, there are students who cannot academically swim in college waters, but these students number far fewer than those who do not graduate for other reasons. For example, the success coach with whom I spoke today told me of a football player named Oscar, she had been working with since his freshman year. That year, he had been a star prospect but had gotten injured in the second game of the season. He was red-shirted and could start anew the next year, but for the rest of that year he found himself at sea- stripped of the structure of an athlete’s life as well as the meaning and satisfaction he found in doing something he loved. Add to that the fact that he was homesick and you can see how, amidst such circumstances, many students like Oscar would go home. Fortunately, he had his success coach to help him get through the year. Bring his grades up. Begin to see himself as more than just a football player.

At the beginning of his sophomore year, Oscar’s grades were good enough to get him off of academic warning, so he no longer needed to regularly report to a success coach. He was healthy and back on the team, and everything looked like it was coming right around…until the third football game of the season, when Oscar was injured again. The next morning, his first call was to his success coach.

Success coaches aren’t the only people who can mentor students and help them stay in school when so many factors seem to be pulling them farther away. But Oscar’s story is a reminder that retention is all about relationships. When students feel like they belong somewhere- when they encounter people on a daily basis who really see them- when they know that at least one person in this brave new world is always in their corner- they are more likely to endure the difficulties and disappointments that can accompany any great endeavor.

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