References to “data rich, information poor” (DRIP) syndrome are ubiquitous; a quick Google search returns articles addressing DRIP in numerous disciplines including education, health care, and water quality management. Organizations suffering from DRIP find themselves awash in data—quantifiable facts and statistics—but lacking information—knowledge obtained through analysis of these data.
Universities and colleges are avoiding DRIP by employing data management procedures that result in consumable, aggregated information. These activities may be the responsibility of an internal office, contracted to an external group, or, as I have found useful, assigned to a mix of both internal and external data professionals.
Following the distillation of relevant information through data analytics, institutions must avoid the next hurdle: “data rich, abundant information, non-action” (DRAIN) syndrome. DRAIN occurs when information lies dormant. This syndrome may be the result of a lack of institutional resources to take on a new project, the inability to navigate institutional silos to prompt action, or poor cross-divisional communication channels for sharing information.
A signal that DRAIN is present is the utterance of the phrase “OK, so what?” or “Interesting” after a quick scan of a report. For example, insights about the success factors for student sub-populations are bundled into reports, shared across departments, viewed with mild curiosity, and then filed away without prompting action.
DRAIN is akin to and sometimes accompanied by “paralysis by analysis.” In this situation, the constant quest for the “perfect data point” stymies any project built on the available information. “If we only knew . . .” has halted action and constricted development of relevant programs many times over.
The best remedy for DRAIN is to prepare a plan to leverage information derived from large data sets. The following steps will assist in developing these types of procedures, and discussion on each step will be addressed in future blog posts on DRAIN.
- Determine if the information is actionable
- Decide how to employ the information
- Pilot programs or outreach
- Measure the effectiveness of the program
- Revise, expand, or retire the program
About the Author:
Nathan Miller, Ph.D. is the Senior Director for Student Success at Columbia College in Columbia, MO. In this role he is responsible for the design, implementation of student success programming for a diverse and geographically disparate student population.